new Lincoln commercials

Matthew McConaughey is back with some new Lincoln commercials, which aired during various New Year’s Day college football bowl games.

The new ads are fairly straightforward. No deep philosophy while making head-to-hood encounters with bulls this time.

The first spot is called “Diner.” It starts off at a restaurant (not surprisingly), and highlights some of the Lincoln MKZ’s sleek elegance, push-button start technology, and the sexy retractable panoramic roof.

The second spot is “Balance,” which covers the MKZ’s masterfully crafted balance between design and fuel efficiency, showing that luxury car buyers can be environmentally responsible without having to compromise.

“The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln,” said Andrew Frick, Group Marketing Manager Lincoln. “Matthew’s natural storytelling ability perfectly complements the Lincoln story as we continue to raise awareness and drive conversation in creative and unexpected ways.”

Watch both of the new Lincoln commercials below then head on over to Mountaineer Lincoln to check out the MKZ!

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