Whether it was Matthew McConaughey in our new favorite commercials, or the introduction of the high-end Lincoln Black Label, or the launch of Lincoln’s first-ever MKC, the year 2014 was a good one for the automaker. Reports showed Lincoln experienced impressive sales growth throughout the busy year.
“Lincoln built momentum in 2014 – our new products and advertising campaigns have been warmly received,” said Kumar Galhotra, Lincoln president. “We launched the brand in China, and are off to a promising start.”
The brand’s North American retail sales totaled 94,474 vehicles, a 16 percent increase over last year’s retail sales and the best yearly sales the brand has seen since 2008.
The all-new MKC played a large role in boosting Lincoln’s sales, with over 2,000 sales in the last quarter of 2014. Sales of the MKZ yielded an increase of 5% over the number posted in 2013, and the Lincoln Navigator continued the growth with a 21% increase in sales over the previous year.
For us at Mountaineer Lincoln, we look forward to seeing how the brand continues to grow throughout the year as Lincoln reaches old customers and new conquests with its quality products and customer service.