The Continental nameplate vanished from Lincoln’s lineup in the year 2002, when the premium sedan was dropped from the brand. However, the new Lincoln Continental for 2017 was unveiled at the recent North American International Auto Show in Detroit this past January and appeared again at the Chicago Auto Show this month, armed with a number of new luxurious standard features and meant to replace the outgoing Lincoln MKS model.

Representatives of the Lincoln brand hint that the cost of the new Continental will likely start below $50,000 — an unusually affordable member of the luxury sedan segment, especially considering the vehicle’s extensive list of amenities, ranging from massage chairs and rear seats with their own audio and climate controls to a full-length glass moonroof. With the Continental’s choice of two different turbocharged V6 engines, drivers can opt for their premium sedan to crank out 400 HP, and advanced safety features like collision warning and automatic cruise control are also offered.

The new Lincoln Continental, as part of Lincoln’s efforts to refocus on core segments, offers buyers a classically attractive design with styling that manages to effectively appeal to both modern and traditional tastes. With the Continental and possibly two more new vehicles on the way, Lincoln’s attempts to breathe new life into the brand may point towards success in the near future.

New Lincoln Continental

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