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Lincoln’s Back on Top as America’s Most Satisfying Premium Brand

Lincoln’s Back on Top as America’s Most Satisfying Premium Brand

Once again, Lincoln has been named the “Most Satisfying Premium Brand” according to car owners in a survey done by AutoPacific.

Three Lincoln vehicles won in three separate categories: the Lincoln Continental for Luxury Car; the Lincoln Navigator for Luxury SUV; and the Lincoln MKZ for Luxury Midsize Car.

Winners are determined by a thorough assessment of survey responses gathered from over 54,000 car owners. The survey measures owner satisfaction in 49 different attributes, such as interior styling, fuel economy, and performance. The goal of the survey is to go deep into and gain a qualitative understanding of the individual ownership experience of a variety of vehicles. And through this intense investigation, it was Lincoln that scored the top spot for premium vehicles.

Lincoln has had a long track record of being the most satisfying premium brand, despite being temporarily (very temporarily) ousted by Tesla. Now, we’re sure the folks over at Lincoln are grateful that Tesla so kindly kept the throne warm for them, but it’s about time that the rightful ruler retook its rank.

While we’re a little biased here at Mountaineer Lincoln, we’re never surprised when the top prize in any competition is awarded to a Lincoln—we wouldn’t sell it if it wasn’t the best!

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