The People’s Republic of China has added two sets of three English letters to its language: MKZ and MKC. Lincoln officially made its debut in China on October 23rd, and we here at Mountaineer Lincoln expect the automaker’s premium mid-size sedan and premium small utility vehicles will become the country’s newest household names.
“Today is a significant step forward for Ford Motor Company, for the Lincoln brand, and for our business in China,” said John Lawler, Ford China chairman and CEO. “With Lincoln MKZ and MKC, we now will begin serving luxury customers in China. We believe Lincoln’s highly competitive products, coupled with its innovative and personalized ownership experience, will provide our customers with a totally differentiated offering in today’s competitive luxury auto market in China.”
The MKZ sedan will be available in three trims – Select, Reserve, and Preferred Series – with a starting price of $51,600, or 315,800 yuan. The MKC crossover adds a Reserve Series trim with all-wheel drive to its available models and begins with a price of $55,500, or 339,800 yuan.
Lincoln has plans to introduce three additional models in the country by 2016. So keep your eyes peeled to see which new models from Lincoln debut in China in the coming years.
We here at Mountaineer Lincoln are excited to see some of our favorite Lincoln models become favorites among the people of China, as well.