Lincoln was late to the game when it came to entering China, the largest automotive market in the world. German and American rivals have gotten a jump when it comes to brand recognition, but Lincoln will turn the tables in a few short years. Lincoln’s Chinese production will move to the creation of a new SUV catered to the home market.
Lincoln’s new luxury SUV is set to roll off the line toward the end of 2019. The automaker currently imports vehicles into China, but that isn’t enough to meet the incredible demand. Sales leapt an astounding 180% in 2016 alone.
Despite the move to local production, Lincoln will continue to import vehicles from North America in order to meet demand.
“The move to local production is a key next step in Lincoln’s evolution in China and will complement continued imports from North America,” Ford Motor Company said in a statement.
Lincoln plans to have a total of 80 dealerships in China by the end of 2017. The brand will also open up to 10 smaller stores in low-tier Chinese cities.
Officials are keeping information regarding the new SUV under wraps for the time being. Expect to hear more about the upcoming model through the 2018 model year.
The Lincoln MKZ is only in its second generation, but rumors are already swirling of the luxury sedan’s forthcoming demise. According to reports, the 2019 Lincoln MKZ could very well be the last as the brand aims to add more crossovers and SUVs to the lineup. While the MKZ may disappear, the name may stick around.
According to a report by Autoline Daily, the 2019 model year may be the last we see of the midsize sedan. The potential cut could come as a result of several production moves, namely the Ford Focus moving to Mexico and the Flat Rock assembly plant being converted into an electric- and autonomous-vehicle center.
While this may be the end for the MKZ nameplate, it may not be the last we see of a midsize sedan on the Lincoln lineup. Lincoln has seen great success with the new Continental, a naming structure that wanders from the alphanumeric.
If one thing is for certain, it’s that the Lincoln MKZ won’t be cut due to slow sales. The MKZ was one of the brand bestselling models in 2016 with over 30,000 sales.
J.D. Power is known for studies and findings that reveal the most dependable and reliable brands in the automotive industry. This year’s dependability study recognized quite a few brands for their premium offerings, including Lincoln. The rankings are in and further prove that long-term quality is a major factor in the purchasing decisions of consumers.
As a major luxury brand in North America, Lincoln has proven its designs and engineering are optimized for long-term dependability. The most recent study by J.D. Power, based on 2014-model-year vehicles, proves their worth.
Based on problems per 100 vehicles, Lincoln scored well with just 150 owner-reported issues in the J.D. Power Vehicle Dependability Study. For comparison, the industry average was 156 owner-reported issues per 100 vehicles. While some luxury brands, such as Mercedes-Benz, scored much lower, others scored well above average. Land Rover, for example, had 178 owner-reported issues per 100 vehicles.
Of the total scores, Lincoln ranked 12th of 31 brands. J.D. Power surveyed a total of 35,186 owners to conclude the study. Notably, Lincoln performed better than Cadillac with 150 versus 152 points-per-100 vehicles.
Most owners had problems with entertainment, media, and other technology systems, resulting in a higher amount of owner-reported issues across the board.
We at Mountaineer Lincoln are proud to see such an incredible brand scoring so well in the J.D. Power Vehicle Dependability Study!
Lincoln Black Label is like James Bond – ready, willing, and excellent at what it does. Once you become a member of Lincoln Black Label, you’ll enjoy all the wonderful and exclusive benefits. From hands-on assistance to vehicle care, there are plenty of reasons to buy a Lincoln Black Label vehicle.
From beginning to end, there will be a Black Label liaison at your service. They’ll answer any questions, take care of any requests, and work out any problem you may encounter. Overall, the entire process will be easy and simple so you don’t have to stress.
Keeping your vehicle clean and cared for is important, and that’s why Lincoln Black Label is ready for you. You can get a complimentary car wash at any time and annual detailing is available for your convenience.
As you’d expect from such an exquisite service, Lincoln Black Label is willing to deliver. If you live within 30 miles of a participating Lincoln Black Label dealership, you can have your car delivered to you.
Possibly best of all, being a Lincoln Black Label member gives you access to the Culinary Collection. With a list of restaurants with the best-of-the-best chefs, you can get an at-your-service dining experience anytime. To kick off your Lincoln Black Label membership, you’ll enjoy a complimentary dinner for two at any of the Culinary Collection restaurants.
This fall, Lincoln will use the all-new 2017 Lincoln Continental to support its charity efforts, with participation in Driven to Give building with anticipation for the upcoming Lincoln lineup. Lincoln dealers host a one-day event where they agree to donate $20 for every participant who test drives a new Lincoln. Lincoln even has a way for customers to earn a bonus donation for up to $40 per participant.
Lincoln works with schools and local organizations to host Driven to Give events. This lets them not only donate money but build relationships with these organizations, become personally involved in the community, and get to know potential Lincoln drivers.
One of the organizations benefitted by Driven to Give is Magical Meadows, a therapeutic horse riding facility that in Indiana that helps children and people with developmental disabilities to use horse riding as a way to exercise, relax, and gain self-confidence.
The Lincoln Continental will be eligible this fall, and this year’s bonus vehicle is the Lincoln MKZ, while last year’s was the MKX.
Lincoln has announced that they will be airing three new commercials for their “It’s Like That” campaign, starring actor Matthew McConaughey, highlighting the new 2017 Lincoln MKZ. McConaughey has been the front man for Lincoln adds for a few years now, always raising the bar.
With director J.C. Chandor behind the scenes, the commercials are “filmed in a style and tone that” aims to convey “exhilaration and the visceral feeling of driving.” The ads will air both on television and digitally in both the United States and Canada.
What do you think of the new Matthew McConaughey Lincoln ads? The award-winning actor has changed the game for car commercials, with other automakers struggling to keep up with such talent for their ads.
To learn more or to check out the 2017 Lincoln MKZ in person, visit us anytime at Mountaineer Lincoln.
Ford and Amazon are working together to combine their smart technologies to connect smart homes with smart cars.
SYNC, along with Amazon’s Echo and Alexa technologies and Wink, a company that makes smart home technology, will let owners use their smart home products to access these products from their vehicles, including temperature, security systems, and lights.
Half of consumers say they plan to buy at least one piece of smart technology within the year, and with how frequently many homeowners travel, systems like these help Ford owners keep an eye on their homes and pets from far away. And with integrating Amazon Echo, users can access these controls from their mobile devices without being in their cars.
With “more than 15 million SYNC-equipped vehicles on roads around the world and 43 million expected by 2020,” according to Ford, this SYNC integration with Amazon and Wink will most likely have an enormous effect on the smart home industry.
For the past few years, Ford’s luxury sub-brand Lincoln has been in the process of recreating itself for the sake of attracting new customers to the brand’s model lineup. Lincoln company revival plans stretch all the way until 2020, giving the company plenty of time to strategize and develop innovative new designs, models, and nameplates.
The first step in Lincoln’s plans appears to be removing the horizontal split-wing grille and replacing it with a more classically attractive mesh grille with a Lincoln star pattern. The 2017 MKZ will be the first vehicle to sport this new face and is planned for a mid-summer 2016 debut, followed by the Continental that fall. In addition, Lincoln plans to introduce two all-new models to the lineup, with the new nameplates focusing on core segments instead of luxury coupes or sports cars.
So far, Lincoln company revival plans appear to be working, as the company is preparing to register two consecutive years of growth. Sales skyrocketed by 16 percent in 2014, and this year has seen a 7.5 percent increase, placing the brand in one of its best positions within the industry since 1998.
It looks like Lincoln might be changing model names up—again. The American carmaker recently introduced the new Lincoln Continental concept at the 2015 New York Auto Show, and it didn’t just indicate the future design direction of the brand—it also highlighted the possibility of changing up the current slightly confusing MK model names.
During a recent interview with Automotive News, Ford President of the Americas, Joe Hinrichs, admitted that the current naming system, which uses the MK initials, can be confusing for those not familiar with the models. He then suggested that Lincoln might differentiate itself by leveraging its heritage.
Hinrichs stated, “Without divulging the future, we’re very excited about the Continental name and the attention it’s gotten.” While Hinrichs doesn’t explicitly state that there will be new Lincoln lineup names, it does indicate that it’s a possibility.
For more information on the potential new Lincoln lineup names, make sure you check back to Mountaineer Lincoln in the future. Also, don’t forget to stop in to our showroom to see what our luxurious vehicles have to offer!
For the final stop in the Black Label at Home tour, Lincoln shows off its exclusive designer themes at a private residence in the Urban Reserve neighborhood in Dallas, Texas.
In the 4,000-square-foot home, luxury clients get to experience each of the four themes: Center Stage, Modern Heritage, Indulgence, and Oasis, in a home setting. The theme colors and materials are complemented by photography from Art Stelber, whose work includes photographs taken backstage at the Oscars.
“Black Label is Lincoln’s ultimate expression of luxury,” said Sally Garrett, Lincoln Black Label brand marketing manager, in a statement. “The Black Label at Home program has taken us to some of the most exclusive addresses in the country, and certainly Urban Reserve provides another luxurious elegant setting to tell that story.”
The Black Label at Home tour made previous stops in Los Angeles, Miami, and New York City. It will be on display in Dallas through June 4th.
The Black Label themes are available in both the Lincoln MKZ and MKC. They include premium materials and designer woods specially curated to tell a story. Which Black Label collection would you love to have in your Lincoln?