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Lincoln Company Revival Plans Focus on Core Segments

For the past few years, Ford’s luxury sub-brand Lincoln has been in the process of recreating itself for the sake of attracting new customers to the brand’s model lineup. Lincoln company revival plans stretch all the way until 2020, giving the company plenty of time […]

New Lincoln Lineup Names Being Considered

It looks like Lincoln might be changing model names up—again. The American carmaker recently introduced the new Lincoln Continental concept at the 2015 New York Auto Show, and it didn’t just indicate the future design direction of the brand—it also highlighted the possibility of changing […]

Lincoln Shows Off Black Label at Home in Dallas

For the final stop in the Black Label at Home tour, Lincoln shows off its exclusive designer themes at a private residence in the Urban Reserve neighborhood in Dallas, Texas. In the 4,000-square-foot home, luxury clients get to experience each of the four themes: Center […]

Black Label at Home Showcased in New York City

Not too long ago Lincoln introduced its exclusive Black Label collections for the 2015 MKZ sedan and MKC utility. Recently, Lincoln has been traveling the country with its Black Label designs with a stop most recently in New York City. Lincoln designers took over a […]

Lincoln and Matthew McConaughey Combine Forces for Charity

You probably know that Matthew McConaughey is an Oscar-winning actor, or at least that he loves to drive a Lincoln, based on his now-famous Lincoln advertisements. But did you know that he and his wife started their own charity? It’s called the “just keep livin […]

Lincoln Continental Concept “A Strong Hint” Of What’s Sure To Come

It’s been over a decade since the world has been blessed with a new Lincoln Continental. As the recent New York International Auto Show unfolded, it became very clear that the world would no longer have to suffer this injustice. Motley Fool reports that the […]

Lincoln Navigator Named to The Car Book’s 2015 Best Bets

The latest Lincoln Navigator has been named among The Car Book’s 2015 Best Bets, demonstrating its reliability and ability to keep occupants safe in all situations. The award is based on analysis of new vehicles in nine important categories, including crash tests, safety features, rollover, […]

Lincoln Black Label at Home Moves to North Bay, Florida

Lincoln Announced last year that it would be introducing four new “Black Label” themes, available on the 2015 MKC and MKZ. The unique trims offer not only a high-end design, luxury materials, and exclusive color palates, but also special owner perks. In an effort to […]

No New Car Smell for China

For most North Americans, it’s a sensation to our nostrils. That new car smell has been a part of a car buyer’s experience since the beginning, but Chinese buyers are turning their nose up to it. “They don’t like it,” said Kumar Galhotra, Lincoln president. […]

Lincoln’s Music Selfie Experiment Attracts Youth to Brand

The Lincoln Motor Company has come up with some very interesting new projects over the last few years, all in an effort to aid the rebranding of the company. For a while, though, those projects were outrunning the product line itself. Now that the product […]



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