Lincoln’s Music Selfie Experiment Attracts Youth to Brand

The Lincoln Motor Company has come up with some very interesting new projects over the last few years, all in an effort to aid the rebranding of the company. For a while, though, those projects were outrunning the product line itself. Now that the product line has caught up, though, Lincoln is on to its next task—attracting youth to the brand.

That’s why the automaker chose Matthew McConaughey as their new spokesperson. And that’s also why the company has started the Music Selfie Experiment. Just take a selfie, post it to Lincoln.com/MusicSelfie, and then Lincoln will create an original audio track to give your online selfie portrait. “Music plays a large part in Lincoln’s commitment to the arts,” said Dave Rivers, manager, U.S. Lincoln marketing communications. “Through the innovative technology of the Music Selfie Experiment, Lincoln is inspiring people of all walks of life to engage with the brand through music.”

Once you’ve got your own music selfie, come see us here at Mountaineer Lincoln. Drive away in your new Lincoln MKZ or MKC, singing that music selfie to yourself as you go. Actually, you can take more than one selfie, to create a whole spectrum of digital selfies for yourself. Enjoy all the fun at Lincoln.com!

Music Selfie Experiment

MyLincoln App for Android Controls Car from Phone

Android phone owners everywhere, rejoice—Lincoln has made it easier than ever before to control your Lincoln vehicle. The American carmaker recently announced that, through a partnership with Google, the free MyLincoln Mobile App for Android phones will offer new, seamless integration with the Google app. This integration, which makes Lincoln the first carmaker to incorporate the Google app into its own mobile app, gives Android and Lincoln owners the ability to control their cars with even greater ease.

“Delivering unique experiences for the luxury client throughout ownership is fundamental to Lincoln,” said Matt VanDyke, Director of Global Lincoln. “By innovating with leading tech companies, we have an opportunity to personalize the ongoing interaction between the customer and the vehicle.”

The new app is available on the 2015 Lincoln MKC, MKZ, and the soon-to-be-released Lincoln MKX. With this app, owners can start, lock, unlock, and locate their vehicle all with their phone. They can even schedule remote start times to ensure their car is nice and toasty during the cold winter months.

If you are interested in learning more about the MyLincoln App for Android phones, stop in to Mountaineer Lincoln today!

MyLincoln App for Android

Ford and Lincoln Dealers Help Support Local Communities Across the U.S.

According to Ford Motor Company, an amazing 95% of Ford and Lincoln dealers help support local communities either with monetary donations or by volunteering time. Each year, Ford sends out the Survey on Dealer Giving and according to the 2014 results, dealers donated nearly $100 million to local causes and nonprofit groups.

In addition, Ford and Lincoln dealership employees volunteered about 809,160 total hours.

After this survey, Ford recognized some of its most influential dealers at the 15th annual Salute to Dealers held at the National Automobile Dealers Association Convention. This year, Ford recognized six dealers from around the world who make a significant impact in their communities.

“These amazing results exemplify the pattern of caring and compassion we have come to recognize among Ford dealers across the globe,” said Edsel B. Ford II, who chairs the Salute to Dealers awards program and is a member of the Ford board of directors, in a statement. “We know that regardless of the challenges our dealers face, contributing at this level is done not just out of a sense of duty, but out of a passion they share with their employees and customers.”

Here at Mountaineer Lincoln, we are proud to be a part of the Charleston and Beckley communities and organize multiple charitable events each year. Just this past Thanksgiving, we organized a food drive to benefit the United Way.

What local nonprofit agencies would you like us to support?

Lincoln dealers help support local communities

New Lincoln Navigator Posts Top Safety Rating in New Assessment

The Lincoln Navigator has always been an imposing and impressive vehicle, with a hulking sculpted frame and a massive interior. The 2015 model can add something else to that resume, too: a top safety rating from the NHTSA’s New Car Assessment Program. The five-star overall vehicle score is the highest rating given out by the NHTSA, and the Navigator achieved that level with ease, just as it achieves top marks in every other area.

Technologies like Blind Spot Information System and AdvanceTrac with Roll Stability Control complement the plethora of air bags in the vehicle. Plus, it also features the SOS Post-Crash Alert System, a cross-traffic alert system, and much, much more.

“The 2015 Navigator combines the highest possible safety rating from the federal government with a fresh interpretation of the classic full-size luxury sport utility vehicle,” said Steve Kenner, global director, Ford Automotive Safety Office. “From its more refined appearance and luxurious interior appointments to its advanced safety systems and driver-assist features, the 2015 Navigator is what our customers asked for.”

The safety features aren’t the only things to love in the new Navigator. Come see us to learn more about the Navigator, from the 3.5-liter twin-turbocharged EcoBoost engine, to its comfortable and spacious technology-laden interior. Stop by for a test drive here at Mountaineer Lincoln to learn more today.

top safety rating