Lincoln Navigator Named to The Car Book’s 2015 Best Bets

The latest Lincoln Navigator has been named among The Car Book’s 2015 Best Bets, demonstrating its reliability and ability to keep occupants safe in all situations.

The award is based on analysis of new vehicles in nine important categories, including crash tests, safety features, rollover, preventative maintenance, repair costs, warranty, fuel economy, complaints, and insurance.

The awards are granted by The Car Book in conjunction with The Center of Auto Safety and place a high emphasis on safety, by automatically counting out vehicles that haven’t received outstanding crash ratings. In government testing, all configurations of the 2015 Navigator earned the highest-possible five-star Overall Vehicle Score, adding to the lineup of safe vehicles at Mountaineer Lincoln.

The SUV also stood out thanks to its new, refined exterior design, best-in-class towing capability, superior second-row headroom and legroom, and the 3.5-liter EcoBoost engine. With 380 ponies to back it and mileage that earns up to 22 mpg on the highway, the Navigator is not only more powerful than it has ever been before, but also more efficient than its competitors!

2015 Best Bets - 2015 Lincoln Navigator

Lincoln Black Label at Home Moves to North Bay, Florida

Lincoln Announced last year that it would be introducing four new “Black Label” themes, available on the 2015 MKC and MKZ. The unique trims offer not only a high-end design, luxury materials, and exclusive color palates, but also special owner perks.

In an effort to showcase the four themes and the lifestyle implied with the ownership of a Black Label vehicle, Lincoln subsequently launched its Lincoln Black Label at Home house, located in the Hollywood Hills. The house was elegantly designed using the same color palates and materials found in the four Black Label themes, including Venetian leather, Alcantara® suede, and Ziricote wood.

Now, the Black Label home has picked up and moved cross-country, to the hip neighborhood of North Bay, Florida. Visitors to the home will have access to Bespoke Concierge Services, can choose a Black Label vehicle of their choice to drive during their stay, and will have access to some of North Bay’s most premier and exclusive destinations, including nightlife and restaurants.

Following its time in Florida, the Black Label house will head to New York, and then Dallas. Currently, only 32 dealers are authorized to sell Black Label vehicles and services, though Lincoln plans to expand authorized dealers nationwide as the program continues to be successful.

Here at Mountaineer Lincoln, we’ll keep you updated on everything you need to know about the Lincoln Black Label!

Lincoln Black Label at Home

Vehicle Spotlight: New 2015 Lincoln MKC

A great addition has been made to the Lincoln lineup and it comes in the form of the new 2015 Lincoln MKC. It’s smaller than a traditional SUV, but provides everything you love about an SUV and a car all in one. Accommodated with the luxury you have come to know and expect from Lincoln, this premium utility vehicle has something to offer everyone.

The MKC will be outfitted with the all-new 2.3-liter EcoBoost turbocharged four cylinder engine that boasts 285 horsepower and 305 lb-ft of torque. The interior is also furnished with premium materials that offer superior comfort and style.

Jim Farley, executive vice president of Ford global marketing, sales and service and Lincoln, said, “Lincoln MKC is a perfect blend of inspired automotive design and dynamic driving performance in a segment that has grown in popularity in recent years.”

Altogether, the new 2015 Lincoln MKC is everything you’d expect from Lincoln and so much more. It’s a new direction from the brand and we love it! To experience the MKC for yourself, visit us here at Mountaineer Lincoln!

new 2015 Lincoln MKC

No New Car Smell for China

For most North Americans, it’s a sensation to our nostrils. That new car smell has been a part of a car buyer’s experience since the beginning, but Chinese buyers are turning their nose up to it. “They don’t like it,” said Kumar Galhotra, Lincoln president. “We’ve gone through a very thorough process of understanding the materials that contribute to that smell.”

That new car smell we all know and love is caused by plastic, glue, and leather, something China has a little too much of. Factory smog fills the air much more so than in the west. A canister of absorbent carbon sheets removes the smell during transport. It’s as easy as tying your shoes. That’s just one challenge Lincoln has successfully overcome selling in mainland China.

Another challenge was the complete and total distrust of dealership repairs amongst Chinese customers. Lincoln took this distrust in stride and installed televisions, tea selections, and a lounge for customers to watch mechanics work. If owners feel like leaving, they can access a livestream on their phone, tablet, or laptop. Customer satisfaction and loyalty comes first abroad, just as it does at home.

It seems to be working too. Lincoln sales were up in the States and were better than expected in China. They must be pretty good. Lincoln is going forward with plans to expand, shooting for 60 dealerships by 2017. Lincoln may have been late to the party, but sometimes being late is better than being first.

Lincoln encountered fewer problems than other automakers upon entrance, having learned from their competitors’ mistakes and adjusting. Transparency, personalization, and, of course, tea are all a part of “The Lincoln Way”.

new car smell