Lincoln Shows Off Black Label at Home in Dallas

For the final stop in the Black Label at Home tour, Lincoln shows off its exclusive designer themes at a private residence in the Urban Reserve neighborhood in Dallas, Texas.

In the 4,000-square-foot home, luxury clients get to experience each of the four themes: Center Stage, Modern Heritage, Indulgence, and Oasis, in a home setting. The theme colors and materials are complemented by photography from Art Stelber, whose work includes photographs taken backstage at the Oscars.

“Black Label is Lincoln’s ultimate expression of luxury,” said Sally Garrett, Lincoln Black Label brand marketing manager, in a statement. “The Black Label at Home program has taken us to some of the most exclusive addresses in the country, and certainly Urban Reserve provides another luxurious elegant setting to tell that story.”

The Black Label at Home tour made previous stops in Los Angeles, Miami, and New York City. It will be on display in Dallas through June 4th.

The Black Label themes are available in both the Lincoln MKZ and MKC. They include premium materials and designer woods specially curated to tell a story. Which Black Label collection would you love to have in your Lincoln?

Black Label at Home

Black Label at Home Showcased in New York City

Not too long ago Lincoln introduced its exclusive Black Label collections for the 2015 MKZ sedan and MKC utility. Recently, Lincoln has been traveling the country with its Black Label designs with a stop most recently in New York City.

Lincoln designers took over a penthouse in Union Square to showcase each of the four Black Label themes—Center Stage, Indulgence, Oasis, and Modern Heritage. The event is called Black Label at Home and coincided with Lincoln’s sponsorship of the Tribeca Film Festival. Guests were able to enjoy the Lincoln Black Label collection along with new films.

“Each Black Label at Home experience represents a special opportunity for Lincoln,” said Lee Jelenic, Lincoln U.S. marketing manager, in a statement. “But when you factor in the importance of being in New York, and then the relationships we’ve built as a supporter of the Tribeca Film Festival, this is going to be a fantastic week.”

Each Lincoln Black Label theme includes high-end luxury materials such as Venetian leather, designer woods, and Alcantara. Each theme is expertly crafted to convey the ideal mood.

Which Lincoln Black Label theme would you prefer?

Black Label at Home