Through its campaign Driven to Give, Lincoln Motor Company philanthropy has exceeded $6.2 million, with $1.5 million raised in the last year alone. Driven to Give began in 2011 to help Lincoln dealers support their communities by teaming up with non-profit organizations.
This fall, Lincoln will use the all-new 2017 Lincoln Continental to support its charity efforts, with participation in Driven to Give building with anticipation for the upcoming Lincoln lineup. Lincoln dealers host a one-day event where they agree to donate $20 for every participant who test drives a new Lincoln. Lincoln even has a way for customers to earn a bonus donation for up to $40 per participant.
Lincoln works with schools and local organizations to host Driven to Give events. This lets them not only donate money but build relationships with these organizations, become personally involved in the community, and get to know potential Lincoln drivers.
One of the organizations benefitted by Driven to Give is Magical Meadows, a therapeutic horse riding facility that in Indiana that helps children and people with developmental disabilities to use horse riding as a way to exercise, relax, and gain self-confidence.
The Lincoln Continental will be eligible this fall, and this year’s bonus vehicle is the Lincoln MKZ, while last year’s was the MKX.