For the past few years, Ford’s luxury sub-brand Lincoln has been in the process of recreating itself for the sake of attracting new customers to the brand’s model lineup. Lincoln company revival plans stretch all the way until 2020, giving the company plenty of time to strategize and develop innovative new designs, models, and nameplates.
The first step in Lincoln’s plans appears to be removing the horizontal split-wing grille and replacing it with a more classically attractive mesh grille with a Lincoln star pattern. The 2017 MKZ will be the first vehicle to sport this new face and is planned for a mid-summer 2016 debut, followed by the Continental that fall. In addition, Lincoln plans to introduce two all-new models to the lineup, with the new nameplates focusing on core segments instead of luxury coupes or sports cars.
So far, Lincoln company revival plans appear to be working, as the company is preparing to register two consecutive years of growth. Sales skyrocketed by 16 percent in 2014, and this year has seen a 7.5 percent increase, placing the brand in one of its best positions within the industry since 1998.