Lincoln has announced that they will be airing three new commercials for their “It’s Like That” campaign, starring actor Matthew McConaughey, highlighting the new 2017 Lincoln MKZ. McConaughey has been the front man for Lincoln adds for a few years now, always raising the bar.
With director J.C. Chandor behind the scenes, the commercials are “filmed in a style and tone that” aims to convey “exhilaration and the visceral feeling of driving.” The ads will air both on television and digitally in both the United States and Canada.
What do you think of the new Matthew McConaughey Lincoln ads? The award-winning actor has changed the game for car commercials, with other automakers struggling to keep up with such talent for their ads.
To learn more or to check out the 2017 Lincoln MKZ in person, visit us anytime at Mountaineer Lincoln.
You probably know that Matthew McConaughey is an Oscar-winning actor, or at least that he loves to drive a Lincoln, based on his now-famous Lincoln advertisements. But did you know that he and his wife started their own charity?
It’s called the “just keep livin Foundation,” and they aim to empower students by “providing them with the tools to lead active lives and make healthy choices for a better future.”
The cause is one that Lincoln believes in, and according to an announcement made earlier this month, you can work with Lincoln directly to benefit the charity. The automaker recently explained that donations from their “Driven to Give” program will go the Foundation.
Driven to Give involves testing out new Lincoln models by allowing average consumers to drive them around. These events raise money for charities and various causes – the latest being the just keep livin Foundation.
We’re glad to see what the Lincoln and Matthew McConaughey friendship has created. Keep your eyes peeled for a Driven to Give event near you, and check out the just keep livin Foundation here at their website.
Whether it was Matthew McConaughey in our new favorite commercials, or the introduction of the high-end Lincoln Black Label, or the launch of Lincoln’s first-ever MKC, the year 2014 was a good one for the automaker. Reports showed Lincoln experienced impressive sales growth throughout the busy year.
“Lincoln built momentum in 2014 – our new products and advertising campaigns have been warmly received,” said Kumar Galhotra, Lincoln president. “We launched the brand in China, and are off to a promising start.”
The brand’s North American retail sales totaled 94,474 vehicles, a 16 percent increase over last year’s retail sales and the best yearly sales the brand has seen since 2008.
The all-new MKC played a large role in boosting Lincoln’s sales, with over 2,000 sales in the last quarter of 2014. Sales of the MKZ yielded an increase of 5% over the number posted in 2013, and the Lincoln Navigator continued the growth with a 21% increase in sales over the previous year.
For us at Mountaineer Lincoln, we look forward to seeing how the brand continues to grow throughout the year as Lincoln reaches old customers and new conquests with its quality products and customer service.
Matthew McConaughey is back with some new Lincoln commercials, which aired during various New Year’s Day college football bowl games.
The new ads are fairly straightforward. No deep philosophy while making head-to-hood encounters with bulls this time.
The first spot is called “Diner.” It starts off at a restaurant (not surprisingly), and highlights some of the Lincoln MKZ’s sleek elegance, push-button start technology, and the sexy retractable panoramic roof.
The second spot is “Balance,” which covers the MKZ’s masterfully crafted balance between design and fuel efficiency, showing that luxury car buyers can be environmentally responsible without having to compromise.
“The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln,” said Andrew Frick, Group Marketing Manager Lincoln. “Matthew’s natural storytelling ability perfectly complements the Lincoln story as we continue to raise awareness and drive conversation in creative and unexpected ways.”
Watch both of the new Lincoln commercials below then head on over to Mountaineer Lincoln to check out the MKZ!
If you own a television then there is no doubt that you have seen the Matthew McConaughey Lincoln MKC commercials for the luxurious new SUV. The ads featuring the Oscar-winning actor started airing in September and have successfully shown that Lincoln is an auto manufacturer that produces high-class style. The Hollywood Reporter says that Lincoln is “extremely excited about the partnership and with the initial public reaction to the campaign.”
A lot of that public reaction has come in the form of parodies. Late night host Conan O’Brien had some fun mixing some bleak McConaughey monologues from the show True Detective into the ads, and daytime talk show host Ellen DeGeneres digitally inserted herself into the ads to tease the acclaimed actor. The new Mathew McConaughey Lincoln MKC commercials have even been mocked on South Park and Saturday Night Live, most recently.
Even though these new parodies may be having some fun at the company’s expense, Lincoln doesn’t mind the attention. As THR notes, “the campaign has people talking about Lincoln.” To test drive the luxurious crossover that everyone is talking about, stop by Mountaineer Lincoln today.
If you watch television or even have one in your household, chances are that you have seen the new Lincoln MKC commercials staring the infamous Matthew McConaughey. One of the commercials he is sitting in his Lincoln MKC and there is a bull blocking his path. He sits there for a bit and then decides to take the long way, you know the one!
Lincoln is known for being a luxury brand and very classy, but throw Ellen DeGeneres in the mix and, of course, something funny comes out of it. Ellen put herself into the commercial and made her own version which resulted in something that you can help but laugh at.
She was not the first comedian to do this but she certainly did it the best. If you want to learn more about the Lincoln MKC stop by Mountaineer Lincoln and we would be happy to help!