Lincoln was late to the game when it came to entering China, the largest automotive market in the world. German and American rivals have gotten a jump when it comes to brand recognition, but Lincoln will turn the tables in a few short years. Lincoln’s Chinese production will move to the creation of a new SUV catered to the home market.
Lincoln’s new luxury SUV is set to roll off the line toward the end of 2019. The automaker currently imports vehicles into China, but that isn’t enough to meet the incredible demand. Sales leapt an astounding 180% in 2016 alone.
Despite the move to local production, Lincoln will continue to import vehicles from North America in order to meet demand.
“The move to local production is a key next step in Lincoln’s evolution in China and will complement continued imports from North America,” Ford Motor Company said in a statement.
Lincoln plans to have a total of 80 dealerships in China by the end of 2017. The brand will also open up to 10 smaller stores in low-tier Chinese cities.
Officials are keeping information regarding the new SUV under wraps for the time being. Expect to hear more about the upcoming model through the 2018 model year.
We at Mountaineer Lincoln are pumped to see Lincoln surpass the competition with ease!